You might have seen in several retail shops, malls, events, etc that a group of individuals will wear the same kind of clothing to promote their company values. This type of using custom apparel to drive the audience’s attention is called promotional clothing.
Promotional clothing is done mainly to create brand awareness among the audiences in the huge crowd. Instead of spending a lot of money on TV advertisements, banners, and other commercials, this method of using promotional clothing gives a great reach and results in high discoverability for your brand.
So if you are wondering how to use promotional clothing to create brand awareness, then this article is for you. Continue reading till the end as you will uncover some of the most useful insights on driving brand awareness using promotional clothing.
Geared up? Let’s get started.
3 Reasons why promotional clothing is important?
Promotional clothing is extremely important for the following three main factors:
1. High Brand Exposure
Imagine you make a lot of investment running behind the TV channels to display your brand ads in selected intervals. You also try to run complicated paid advertising campaigns that don’t guarantee you a 100% return on investment.
But with the help of promotional clothing, you get the highest level of freedom of getting noticed in lakhs of people in the crowd. Isn’t it truly a powerful technique? Yes, Of course, it is!
When your brand gets high exposure, people can recognize you at any instant. You will become a sensation if you perform anything special and this is how the simple use of promotional clothing grabs more awareness for your brand.
2. Quick Brand Recognition
Brand recognition is one of the crucial aspects that depicts how you are successful in making yourself popular and credible amidst the competitors. The use of promotional clothing contributes to this in a constructive manner.
For example, consider you walk into a supermarket for being household provisions. Instead of wearing normal uniforms which might create a dull atmosphere, the use of promotional clothing acts as a cherry on top of the cake.
When customers see that your workers wear promotional clothing which has the company name, logo, and other creative elements, it gets thoroughly registered on their minds. Even if they leave your supermarket after purchase your brand name will be strongly marked in their memory.
3. Depict organizational culture
Corporate companies should not only use employees for draining huge work. They must also incorporate a sense of unity and belonging among them. This is possible by using promotional clothing as employees feel that they are among the established brands and will stay more loyal to the success of the company.
Organizations can encourage their employees to wear promotional clothing even during celebrations, fun activities, etc. This indirectly contributes to the wellness and the growth of the company as it creates a powerful energetic vibe among the individuals.
3 ways to use promotional clothing
In this section, let me explain some key aspects of using promotional clothing to create awareness for your brand.
1. Use Promotional Clothing during Exhibitions or Giveaways
The best way to garner more attention from the public is by conducting giveaways or during exhibitions. These two instances are the perfect destinations for you to use promotional clothing as people will keenly look up to your brand.
The promotional clothing you design can contain your brand name, logo, and key proposition such as the tagline. When you spend more time wearing this promotional clothing and communicate with the people, all the eyeballs will focus on your custom apparel only.
This indicates a positive outcome and you reap the benefit of standing apart from your niche competitors. Also, you can gift your branded apparel to the audiences as one of the gifts in the giveaways.
In this way, you create a strong hook with your customers and they will eventually become your loyal brand advocates.
2. Collaborate with educational institutions like colleges and participate in events
One of the major sources of high crowd gathering, especially if you want to attract teens and youngsters, you can collaborate with colleges and participate in the important events which they conduct.
Colleges will conduct symposiums, cultural events, etc and this is where intercollege students will come to win exciting prizes. You can grab this potential opportunity such that you can place stalls that significantly highlight your brand.
When students approach you, your teammates can explain the purpose of attending this event and how their brand serves its audiences. As more and more participants will be coming to these types of college events, the use of promotional clothing is an innovative tactic as you will easily fall into the view of hundreds and thousands of eyeballs.
3. Use Promotional Clothing during Corporate events
When you run a corporate company you’ll be conducting special events that enhance your organization’s reputation and identity. You’ll also invite high-level officials and other company employees, and open registrations for students, working individuals, etc.
On these types of important occasions, you can wear promotional clothing. This illustrates your company’s value, position in the industry and depicts how you carry yourself forward throughout the event. The use of promotional clothing plays a vital role as it directly facilitates your brand in incorporating good organizational culture among the youth.
Get best quality uniforms for your company
Promotional clothing is simply underrated in many aspects. You might think that this may be a waste of money but trust me this simple technique will definitely create a strong impact for your brand in the minds of your target audiences.
You cannot simply wear custom apparel and expect more brand exposure. In order to get the best out of the promotional clothing, you need to launch a set of creative activities that ultimately complement your promotional clothing. For this to happen you need to choose a perfect environment where you can pull the audience focus completely.
We provide the best-in-class event uniforms which are convenient and have a long-lasting quality. If you wish to order event-based uniforms, reach us via the contact page or send us a mail to sales@buzzuniforms.com and we will reach out to you immediately.